Program of New Retail Summit 2021
September 8, 2021, DoubleTree by Hilton, Bratislava
- 08:00 – 09:00Registration and Morning Coffee
- 09:00 – 11:00A. SLOVAKIAN MARKET CHANGES
Moderation: Matej Cifra – Sajfa
Development in Slovakia and Its Impact on Society and Business
Eva Sadovská, Retail Analyst, WOOD & Company
We have lived through almost two years marked by a pandemic. Related measures have affected the slump in the economy, worsened the labour market situation, changed retail prices and dampened or shifted the consumption. Customer purchasing behavior has logically undergone changes during this period. Some changes have been forced, some were only temporary and some were even overestimated. However, the pandemic failed to change long-term established patterns of purchasing behaviour of Slovaks.
Trends in Retail Technologies Both in the World and in Our Country
Marta Nováková, Owner U&Sluno , ex-Minister of Industry and Trade of the Czech Republic
Experts agree that the current pandemic will accelerate the automation and digitization of retail. How to learn from experience in abroad? What challenges do Slovak retailers face? The post will bring a mix of examples that have succeeded abroad and at the same time examples that have appeared or will appear in the near future on the Slovak market. There are also barriers that can often be overcome very easily. Experience from abroad says that the size of a company or the solution itself is not always the biggest problem. Where is the line and when is the right decision moment? Marta Nováková will answer all these questions in her speech. According to her, retail is the main driver of market change and innovation.
#BehaviorChange by GfK
Ladislav Csengeri, Consumer Panel Services Director CZ & SK, GfK
The main factors affecting consumers and buyers in Europe today include the pandemic and the associated economic insecurity, as well as the increase in digitization, social awareness and the environment impact. Shoppers try to reflect these elements in their approach to brand selection or environment respect in consumption. The shopping outlets themselves have to deal with the impact of digitization, but also with fewer purchasing decisions. Last but not least, the economic situation of certain population groups affects the structure of shopping baskets, promotion or private labels preferences. Which of these changes do we see in Slovakia and to what extent?
How is the Slovak Market Prepared for Omnichannel
Matěj Kapošváry, Chief Operating Officer, Shopsys
Accelerated digitization strongly affects traditional brick-and-mortar retailers. They come to online retailing armed with a strong brand, customer knowledge and big budgets. Over the past year, e-shops of large brick-and-mortar players grew by 100%, which is several times more than the entire volume of online market. These figures also show that today, brick-and-mortar sellers paradoxically have a better chance of being a threat to e-shops than ever before. But all this can happen only provided they are transformed not only into online, but into omnichannel. The phenomenon of omnichannel has been talked about at conferences for almost a decade, but what is the current reality among Slovak retailers?
Discussion panel: Digitalization of Retail Companies
Martin Beháň, CE Operations Director, Tesco
Branislav Chmela, Chief Operating Officer, Dr.Max Slovakia
Martin Podhradský, Managing Director, dm drogerie markt
Andrea Slaná, Country Manager, Alza.sk
Topic: What Instruments That were Quickly Adapted in the Covid Crisis Times Will Change the Customer Purchases and Processes in the Companies Forever
- 11:00 – 11:30Coffee/Tea Break and Networking
- 11:30 – 13:30B. WHAT IS THE REALISTIC FUTURE OF RETAIL (CHARACTERISTICS AND PARAMETERS)
Moderation: Matej Cifra – Sajfa
Sustainable Future from the Manufacturer's Point of View
Jannis Samaras, Chief, Kofola
The essence of the sustainable functioning of the company is not to support random CSR projects. It is about including sustainability principles into the business model itself, so that in the short and long term the real economy and long-term competitiveness stand behind sustainable measures. If a company finds ways to benefit the environment, the countryside and the people, while still thriving economically, it can pour new blood into its veins and give colleagues energy and a greater sense of their work.
Sustainable Future from the Trader's Point of View
Lucia Klečková, Market Manager , IKEA Bratislava
The road to a climate-neutral future in one decade - How we innovate our iconic products, supply chain and entire business model in order to offer sustainable products and services.
Deposit system: From obligation to opportunity
Roman Postl, Executive Director of TOMRA Collection Slovensko, VP & Head of East Central Europe, TOMRA Collection Solutions
Backup is the first and important step towards a future without unnecessary waste. The story of a single plastic bottle will take on a whole new dimension from January, and TOMRA Collection will be a reliable partner for hundreds of thousands of customers. Numerous examples from abroad show that an efficient and simple backup system, thanks also to TOMRA recycling machines, is creating a completely new, positive trend in society. A trend that, using smart technologies, proper adjustment and, in particular, cooperation with retailers, will pave the way for recycling and more efficient waste management. We will present our proposals for solutions within the framework of backup, reveal how our systems work abroad, show statistics and facts and explain why Slovakia should also follow the path of the circular economy. We will all back up together and become recyclers together. Let's welcome the backup system in Slovakia.
Why Do We Teach Slovakia that We #buyinslovakia
Dáša Juríková, Director Brand Strategy and Development, Slovenská sporitelňa
€2.4 billion a year Slovakia leaves for purchases abroad (payments via POS terminals and e-shops). In it, more than 450 million before Christmas. As the largest bank in Slovakia, Slovenská sporiteľňa decided to support domestic consumption in times of crisis and Christmas by activating companies and entrepreneurs. In 2 months, more than 1,500 companies participated in the #DOMANAKUPUJEM to support the Slovak economy, and nearly 50% of respondents declared motivation to buy at home.
Discussion panel: How Are the Trends Presented in This Part Reflected in the Functioning of the Business?
Martin Krajčovič, Chairman of Board, SAMO – Slovenská aliancia moderného obchodu
Nadežda Machútová, President, Zväz obchodu SR
Martin Mittner, Chairman od Board, Slovenské združenie pre značkové výrobky
Juraj Otta, Commercial Diretor, TOMRA Collection Slovensko
+ speakers from part B
- 13:30 – 14:30Business Lunch, Networking
- 14:30 – 16:30C. HOW TO SUCCEED IN THE FUTURE RETAIL MARKET?
Moderation: Peter Šebo, Partner, TheMarketers.biz
How to Shorten the Supply Chain and Increase the Share of Local Foods
Stanislav Čajka, General Director, Terno
The journey from idea to shelf is long and lined with high requirements from the state and regulations often exceeding EU requirements. Increasing the share of local products on the shelf is a project for retailers, producers and the state. Support and training of local producers is a necessity, as well as a customer education – state aid cannot be relied on. Flexibility in logistics will allow reduction of suppliers' costs,
Success Based on Payment Data Use
Ondřej Knot, CEO, Dateio
Michal Rajter, CEO, Panta Rhei
How can we use payment data in marketing? The increasing percentage of payments is made electronically, leaving behind a data trail. Today, however, this data mostly lies in the banks although they can provide a very valuable insight into customer behaviour and can be a valuable "raw material" for targeted performance marketing. Card-linked marketing offers traditional "brick & mortar" players the opportunity to target clients according to where they actually shop and connect with them in a "prestigious digital location" – in banking applications.
The Path from Excel Planograms to Data-Driven Category Management
Jana Pleskačová, Specialist on Merchandising, Iceland
When a retailer decides to move from drawing planograms and floorplans in Excel to a sophisticated solution, it's just the beginning of the journey. Why did Iceland opt for Quant and what are the advantages compared to other systems? The post will touch on the problems to take into account when mapping the sales area and drawing planograms. In order to succeed, it is above all important to maintain a flexible approach.
Future of traditional retailers
Iveta Schwarzová, COO, COOP Jednota Galanta
The journey from food producer to customer can be varied. The best for the customer should be the one that is most economically efficient. Can it include a traditional retail store? Which shop is still traditional? Is automation in retail an advantage only for hypermarkets? How will the ageing of the population affect traditional retail? Time spent on shopping, interest in healthy food and ecology may ultimately be what decides on the side of customers.
Quality Local Products Deserve Own BRAND
Zsolt Bindics, Chairman of the Board, GreenCoop
The local food brand is a symbol of credibility. It is a value bridge between creator and consumer. If you trust local food, then you believe that the manufacturer made the product as honestly as you would do for yourself.
How to Grow Thanks to Emotions and a Strong Brand
Martin Mrva, Chief Marketing Officer, Dedoles
How did Dedoles grow from a $100,000 e-shop to a $50 million brand in eight years. When is a good time to move from performance campaigns to brand campaigns and how to expand the marketing mix? Why didn't Dedoles's first TV campaign work? How and why did we choose the concept with hamsters and how do they help build a brand in Slovakia, the Czech Republic and Slovenia?
- 16:30 – 18:00Space for Commercial Presentations and Networking
- 18:00 – 19:00Welcome Buffet
- 19:00 – 20:30Gala Evening
Presentation of Awards Mastercard Retailer of the Year 2020
The evening program is guided by: Matej Cifra - Sajfa
Special Guest: Fragile
- 20:30 – 22:30Dinner Buffet, Networking